Dive Brief:
- Vroom Delivery has integrated its e-commerce platform with c-store back-office tech vendor Petrosoft, according to a recent announcement.
- The partnership aims to let c-store retailers of any size “access enterprise-level integrations and automation,” according to the announcement. Petrosoft’s website says retailers who use the integration — which combines Vroom with Petrosoft’s CStoreOffice solution — can “seamlessly automate inventory management and menus.”
- Long-term, Vroom plans to extend this integration to order processing, which would remove the need for store employees to enter orders at the register and allow retailers’ digital commerce solutions to act as a virtual point of sale, according to the announcement.
Dive Insight:
Less than a decade into its existence, Vroom — which has launched with 14 convenience retailers this year — continues to build out its e-commerce platform with new features and integrations with partners such as Uber, payment processor Finix and retail media agency Digits.
Petrosoft and its CStoreOffice solution is the latest to join that group. Vroom CEO John Nelson said this partnership will help “democratize sophisticated online ordering solutions” in the c-store industry.
According to the announcement, the integration can also help c-store retailers automate their digital channels, including first-party ordering through their website and mobile app, third-party channels such as Uber Eats and DoorDash, and in-store ordering kiosks and kitchen management systems.
“We have spent 9 years building out industry leading enterprise digital commerce solutions to allow large retailers to fully automate their digital commerce solutions,” Nelson said. “Through our partnership with Petrosoft, we can now continue to open the door to more retailers of any size.”
MegaSaver, a chain of 42 convenience stores across Nebraska, Iowa, and Florida, was among the first retailers to tap into this integration that now manages both its first- and third-party channels.
“Our implementation with Vroom Delivery and Petrosoft was seamless, enabling us to streamline operations by automatically pushing menus across all delivery platforms, bringing our best products to customers more efficiently,” Andrew Matthiessen, delivery manager for MegaSaver, said in the announcement.
