Dive Brief:
- Titan Cloud, a fuel asset optimization company, has partnered with petroleum equipment company Petro West to enable the latter’s site management platform, according to a Tuesday announcement.
- The platform, Site Harmony, combines human and automated tools to help small and independent petroleum retailers navigate fuel management challenges.
- Both Titan and Petro West share several c-store customers in their networks, and their partnership will help Petro West embark on an even greater expansion beyond its 17-state footprint, according to the announcement.
Dive Insight:
Petro West’s Site Harmony platform was built to simplify the testing, maintenance and compliance processes for fuel facilities and fleet services.
Combining this platform with Titan Cloud’s fuel optimization technology will allow fuel retailers in the companies’ networks to maintain compliance, reduce overhead and minimize downtime, according to the announcement.
"Site Harmony is our answer to the evolving needs of fuel asset operators," Adam Vandermyde, president and CEO of Petro West, said in the announcement.
This comes about two months after Titan acquired Leighton O’Brien, a fuel analytics software and field technologies provider.
Founded in 2012, Titan, which focuses on environmental compliance, site maintenance and fuel management solutions for c-stores, currently works with 7-Eleven, Yesway, Jacksons Food Stores and Circle K, among other c-store chains. Its software helps c-store retailers and fleet operators manage environmental compliance risk, reduce maintenance costs and increase revenue.
Titan currently monitors 50% of all U.S. consumer gasoline throughput and covers more than 85,000 facilities.
Founded in 1997, Petro West works with several major c-store retailers including Maverik, Love’s Travel Stops & Country Stores, 7-Eleven, Circle K and Pilot, according to its website. Besides its Site Harmony program, Petro’s services include ground-up construction, light construction upgrades, service and maintenance, tank cleaning and training classes.
