Dive Brief:

• Wholesale distributor Rogers Petroleum has acquired fellow fuel supplier and c-store owner Deloy L. Brown Petroleum for an undisclosed price, according to a Friday LinkedIn announcement.
• The deal includes Deloy’s three Exxon-branded c-stores, dealer supply accounts, commercial fuels and lubricants business, bulk plant facility and a card lock site in Crossville, Tennessee, about 70 miles west of Knoxville.
• The move expands Rogers’ reach in the Volunteer State as the company continues to build its footprint across central and east Tennessee.

Dive Insight:

Although family-owned Deloy had seen “remarkable growth and success” throughout the years, the company decided to take a new approach as the c-store and fueling industries continue to face several challenges, Rodney Brown, president and owner of Deloy, said in the announcement.

“After careful consideration, we recognized that partnering with Rogers Petroleum was the best path forward for our employees and customers,” he said. “This is truly a win-win outcome for everyone involved."

The companies did not specify how or when a transition will occur, including if Deloy employees will become part of Rogers’ team.

For Rogers, acquiring Deloy also adds “a vital piece” to its “strategic puzzle” as it grows throughout Tennessee, CEO Chris Liposky said in the announcement. 

Beyond independent or local c-stores, the Crossville area is home to 7-Eleven, Circle K, Buc-ee’s and Pilot Co.

"We're dedicated to upholding the high standards and valued services that have shaped our business throughout the years,” Liposky said.

Morristown, Tennessee-based Rogers is licensed to deliver petroleum-related products to convenience stores in 17 states, according to its website. In addition to wholesale and now c-stores, the company also has a retail development program, which aims to help operators who offer branded fuel meet corporate branding and marketing policies.