Dive Brief:
- Retail and restaurant technology vendor Par Technologies has added a subscription-management solution to its Punchh loyalty software, according to a Tuesday press release.
- Punchh’s customizable solution lets brands personalize their subscription program’s offers, rewards and campaign management. It also integrates with their mobile apps and online ordering platforms.
- While Par did not specify which brands will be using its new subscription solution, Casey’s General Stores is among the c-store brands that uses Punchh’s other offerings, having based its loyalty rewards program on the platform since it was launched in January 2020.
Dive Insight:
Punchh’s subscription platform includes subscription tracking, renewal processing and messaging, customer targeting and analytics that track impact and return on investment. With it, brands can drive more spend among and exclusive offerings to its most loyal customers, thereby increasing visit frequency, according to the announcement.
Food and beverage subscriptions are on the rise in the U.S., with 89% year-over-year growth, according to Par Technologies.
Casey’s tapped Punchh for help with its loyalty program in 2020 when it was experiencing challenges with increased QSR competition, an inability to create engaging offers that drove pump-to-store traffic and a lack of customer relationships, according to a case study published by Punchh. Fast forward nine months, and partnering with Punchh has helped Casey’s boost food and beverage sales and increase pump-to-store traffic, among other benefits.
Besides Casey’s, more than 250 global brands use Punchh’s loyalty platform, including Yum! Brands and TGI Friday’s.
Loyalty, in general, is an area that c-stores are looking to improve. As of this year, about 50% of consumers who participate in loyalty programs said they’re part of a c-store’s loyalty program — good for fourth place, behind those of grocery, restaurant and fast-food chains.
