Dive Brief:
- Maverik opened its first convenience store in Michigan last week, according to a company LinkedIn announcement.
- The c-store is located in the city of Wyoming, about 7 miles south of downtown Grand Rapids. Michigan marks Maverik’s 22nd state of operation, coming on the heels of the retailer debuting in Kansas last month.
- Maverik is also in the process of rebranding existing Kum & Go c-stores in Michigan to its own banner — including one in that same city.
Dive Insight:
Maverik publicly revealed plans earlier this year to rebrand Kum & Go’s seven stores in Michigan. The Great Lakes State was one of the Iowa retailer’s smallest markets, as it only debuted there in January 2023. Maverik said in February that every rebrand in the state would be done by this summer.
As those plans take shape, Maverik is also extending its reach in Michigan beyond Kum & Go’s former locations.
The new store — located on 54th Street in Wyoming — is not listed as one of Kum & Go’s former sites on the retailer’s website, and according to Kent County Records, was owned by local baked goods chain Arnie’s as of 2024. A store-level employee currently working at the new Maverik confirmed to C-Store Dive that the retailer took over directly from Arnie’s.
A Maverik spokesperson did not respond by press time when asked to comment on the new location.
Maverik is also set to rebrand a Kum & Go in Wyoming. That store is located on Division Street, about half a mile from Maverik’s newly built store, according to Kum & Go’s website.
As of last month, Maverik had completed over 180 Kum & Go rebrands across Utah, Colorado, Wyoming, Oklahoma, Arkansas and Missouri. The Salt Lake City-based retailer has over 800 convenience stores in its network.
