Dive Brief:
- ExtraMile Convenience Stores opened its first location in Louisiana late last month, Brian Sardelich, the convenience retailer’s president, said in an interview with C-Store Dive.
- The convenience store is located in Mandeville, about 35 miles north of New Orleans. It opened to the public on May 22, Sardelich said.
- While most of ExtraMile’s c-stores are out West, the retailer is in the process of expanding to several states in the South and Southeast. Besides Louisiana, those areas include Mississippi, Alabama, Georgia and potentially Florida, Sardelich said.
Dive Insight:
Although ExtraMile’s expansion beyond the West Coast is in its early stages, the retailer already has several locations in some of its targeted markets. As of April, the company had four locations in Georgia, and three in both Alabama and Mississippi, according to ScrapeHero.
Sardelich said that ExtraMile debuted its fourth location in Mississippi in May.
When asked if and how the company plans to grow in Louisiana, Sardelich said ExtraMile is “targeting growth where we can leverage our operations, which include in and around that area but also into neighboring Mississippi.”
“There’s really a ramp up of what our strategy is for growth,” Sardelich said. “It’ll happen over a five-year timeline — we’ll be in all markets that Chevron and Texaco currently operate in.”
According to New Orleans CityBusiness, St. Tammany Parish approved a $2 million remodeling permit for this location in May 2023. The business publication noted that the site had long been shuttered, but was previously a Kangaroo Express convenience store owned by Alimentation Couche-Tard.
Not only does ExtraMile’s first convenience store in Louisiana feature the company’s new branding — which it’s adding to all of its locations in the coming years — but the fuel canopy was also designed with Chevron’s new Texaco design, Sardelich said.
Revealed last summer, the Texaco-branded canopies include an “evolved” color scheme, a 3D canopy design, more visible pole signs and updated pump flags.
Pleasanton, California-based ExtraMile Convenience Stores, a joint venture between Chevron U.S.A. and Jacksons Food Stores, operates about 1,100 locations in the U.S.
