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Dive Brief:
- Cary Oil has added 110 dealer locations to digital marketplace Upside, bringing the total number of its stores on the platform to more than 300, according to a Monday announcement from the companies.
- The partnership offers customers personalized cash-back offers for shopping at select stores aimed at turning one-off shoppers into repeat visitors.
- This comes after Cary added more than 80 dealer sites to its network after acquiring Giant Eagle’s motor fuels division as part of the deal that saw Alimentation Couche-Tard buy GetGo Cafe + Market.
Dive Insight:
In June, Cary sold its 15-store Breeze Thru Markets chain to Sampson-Bladen Oil Co., parent of Han-Dee Hugo’s convenience stores. Cary is now using Upside’s cash-back offers to drive traffic to its dealer sites as it grows that part of the business. Since only 30% of an area’s gas stations can be on Upside, this increases the likelihood of Upside users visiting these locations.
Cary Oil has worked with Upside since 2019, and in the last six months, that partnership has driven nearly 60,000 customers to its sites, said Ashley Pace, marketing manager at Cary Oil.
“Cary Oil is in growth mode, and Upside has been a key partner in helping us scale effectively,” said Pace. “Their platform delivers proven results.”
