BP has named Alyssa Callahan as its head of marketing, mobility and convenience for the Americas, a company spokesperson confirmed via email.
“I'll have the great privilege of leading our incredible portfolio of brands across bp, Amoco, ampm, Thornton’s, TA, TA Express, and Petro Stopping Centers,” Callahan noted in a LinkedIn post about her new role.
Callahan first joined BP in November 2023 as vice president of marketing for its TravelCenters of America banner, and was promoted to her new position this past December, according to her LinkedIn bio.
During her tenure with TA, she was part of several major initiatives, including the launch of the company’s Earnify loyalty app, which replaced the BPMe and Ampm apps. On LinkedIn, Callahan noted that BP plans to continue scaling Earnify across the company’s brands in 2025.
Before joining BP, Callahan worked in a variety of marketing and loyalty roles across a number of industries, including stints as director of loyalty at beauty products company L’Oréal, director of loyalty acquisition at Wyndham Hotels and Resorts, and marketing manager with retailer Toys R Us.
