Dive Brief:
- BJ’s Wholesale Club has enabled tap and pay at all 186 of its BJ’s Gas locations across 21 states, the company announced on Thursday.
- Customers can use digital wallets like Apple Pay or Google Pay, along with any credit or debit card that’s tap-enabled, to pay for fuel, according to the announcement.
- BJ’s joins a number of c-store retailers, including RaceTrac and 7-Eleven, that are adding a variety of payment options to improve their customer experience.
Dive Insight:
With the rise of electric vehicles and more fuel-efficient cars and trucks, gas stations of all kinds are competing to attract drivers by making the fueling experience as smooth as possible. Adding in-demand payment methods is one simple way to do that.
Innovative payment methods can attract younger consumers, with an overwhelming number of Generation Z and millennial shoppers preferring contactless digital payments, according to a PYMNTS Intelligence report last year.
“We’ve made one-stop shopping even more convenient,” said Bill Werner, executive vice president, strategy and development at BJ’s Wholesale Club. “Tap & Pay joins our contactless shopping services, including ExpressPay, so members can have a speedier checkout for fueling up.”
BJ’s Club members will need to scan their physical or digital membership cards before using the tap-to-pay feature. BJ’s One Mastercard holders don’t need a separate membership card and also receive up to 15 cents off the fill-up.
