Dive Brief:
- 7-Eleven has released a new line of spring-themed items for its 7Collection merchandise store, a company spokesperson confirmed.
- This merch drop, the first in 2024 for 7-Eleven, includes a variety of sweatshirts, T-shirts, hats and more featuring vintage logos and phrases like, “Get in loser, we’re going to 7-Eleven.”
- While 7-Eleven is isn’t the only c-store with its own merch shop, it has leaned heavily into the concept since launching 7Collection in the summer of 2022.
Dive Insight:
7-Eleven has focused on expanding the breadth of its branded items lately across merchandise and its 7Select private label offerings. The company plans to add roughly 200 store brand items to its shops in 2024, including frozen foods, Hispanic foods, energy drinks, rapid hydration and liquor.
While many c-stores can tap into regional interest in their gear, 7-Eleven’s size and cachet gives it a much broader opportunity due to the sheer number of customers it serves. The international c-store chain is one of the most recognizable and valuable brands in the world, with Kantar ranking it among its top 20 retail brands globally and pegging its worth at more than $10.5 billion.
As the company seeks to become “more than just a convenience store,” as Chief Marketing and Sustainability Officer Marissa Jarratt has said, 7-Eleven has released merch drops centered around golf, holidays, the iconic Slurpee and more in addition to working on its foodservice and private label goods.
Additionally, this year 7-Eleven expanded its 7Select candy selection for Valentine’s Day and added a number of new items to its foodservice lineup. These included two different burritos, meat and cheese deli stacks, and multiple flavors of its new line of tropical juices.
Irving, Texas-based 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. It also operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.
